MaggieMoo’s Ice Cream and Treatery Launches the New MaggieMoos.com
ATLANTA – September 08, 2010 – MaggieMoo’s Ice Cream and Treatery® recently launched a newly designed Web site that showcases its innovative and fresh take on ice cream that identifies with ice cream lovers of all ages. Visitors to the site can learn about the brand’s newest ice cream innovations, including ice cream pizza, the most recent award-winning addition to MaggieMoo’s menu. MaggieMoo’s Ice Cream and Treatery is managed by Global Franchise Group, LLC.
The new MaggieMoos.com will offer:
Online ordering at all Treateries for ice cream cakes, cupcakes, pizzas and more.
Miss Maggie Moo, brand ambassador for the super-premium ice cream chain, will stream Facebook and Twitter posts to the site so customers can access up-to-the-minute news and special offers.
MaggieMoo’s merchandise, including t-shirts, fleeces, infant rompers and Maggie Moo plush dolls, are available through the ‘Maggie Shopping Network.’
Visitors can also stay up to date on Maggie’s celebrity friends by accessing the ‘Maggie Fame Tracker.’
A feature that provides visitors the opportunity to “Like” and share their favorite ice cream creations and treats on Facebook.
Both ‘Maggie Shopping Network’ and ‘Maggie Fame Tracker’ are housed on the site along with a newly designed layout and color-scheme.
“The redesign of MaggieMoos.com reflects the brand’s larger than life approach to ice cream and treats,” said Jenn Johnston, senior vice president brand marketing & communications for GFG Management, LLC. “MaggieMoo’s continually introduces new ice cream products and the new site reflects its commitment to innovation and creativity.”
To receive news, special offers and birthday surprises customers can visit MaggieMoos.com and join MaggiE-mail, follow Maggie on Twitter or become a Facebook Fan.
About MaggieMoo’s Ice Cream and Treatery® (www.maggiemoos.com)
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo’s Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo’s has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo’s brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.
About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
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