Maggie Mia’s Ice Cream Pizza Named Most Innovative & Creative Product for 2010 at World Dairy Expo

MaggieMoo's Ice Cream and Treatery® announced today that the brand's Maggie Mia's Ice Cream Pizza (Supreme) has earned a first place ranking in the Creative & Innovative Products category during the 2010 World Dairy Expo (WDE) Championship Dairy Product Contest. MaggieMoo's is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

Maggie Mia's Ice Cream Pizza (Supreme) is a unique combination of Udderly Cream® Ice Cream, red icing, white chocolate curls, M&M's®, cherry disks, crushed Heath® Bar and crushed Reese's Peanut Butter Cups®. The Ice Cream Pizza, which can be customized with customer's favorite ice cream flavors and toppings, is also available in Chocolate Lover's and Cheese flavor combinations.

"Since it was introduced earlier this year, Maggie Mia's Ice Cream Pizza has proven to be a definite customer favorite," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We're proud of MaggieMoo's reputation for super premium ice cream products and look forward to growing our product line to include even more award-winning creations in the future."

The World Dairy Expo award is the latest in a long line of awards for the MaggieMoo's brand. Most recently, MaggieMoo's was awarded multiple 2009 Ice Cream Retailer Association Awards for its ice cream based on color, texture, taste and other factors that determine the quality of the product.

The World Dairy Expo was formed in 1970 as a forum for dairy producers, companies and organizations to compete, exchange ideas, knowledge, technology and commerce. Each year, more than 750 companies from 24 countries participate in the Expo. The World Dairy Expo Championship Dairy Product Contest is the only all-dairy product judging contest in North America and, in 2010, received a record 655 entries across a variety of categories such as Cheese, Butter, Yogurt and Ice Cream. For more information on the World Dairy Expo, visit www.world-dairy-expo.com.

About MaggieMoo's Ice Cream and Treatery® (www.maggiemoos.com)
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.

About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Chris Potter
Ogilvy Public Relations
404-881-2318
Christopher.Potter@ogilvypr.com

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