PRESS CONTACT:
Roxanne Pipitone
847-415-9327
For Immediate Release
MaggieMoo’s Announces Growth Plans for The Midwest
Lincoln, NE – The populations in Lincoln and Omaha, NE will soon be seeing more spots. MaggieMoo’s International, LLC, which currently owns and franchises more than 180 small batch ice cream Treateries nationwide, today announced plans to increase its presence in the Midwest. The company will open 6 additional Treateries in the Lincoln and Omaha, NE markets in the next two years. This is part of the companies overall national plan to have 1000 treateries open and under contract by 2010.
“The families and neighborhoods in Lincoln and Omaha are a perfect match for our family-focused brand,” said Jon Jameson, chief executive officer of MaggieMoo’s. “Our goal is to provide these communities with the very best ice cream available and a welcoming environment for celebrating life’s special moments.”
Ahead of the Herd in Quality
Each Treatery crafts more than 40 flavors of small-batch ice cream fresh every day. The ice cream artisans start with a natural, proprietary mix and the freshest dairy products available to ensure the highest quality, best tasting treats possible. The ice cream is then folded (rather than whipped) to create a smooth, creamy texture and frozen on-site. By mixing and freezing each batch fresh in the Treatery, MaggieMoo’s prevents the formation of ice crystals that can result during the “freeze/thaw” cycle other concepts must endure when transporting their products from the manufacturing facility to the retail location.
MaggieMoo’s emphasis on quality has resulted in a premium product that consistently is recognized as the best in the industry. In fact, MaggieMoo’s is the only national ice cream concept to have received all four blue ribbons for quality by the National Ice Cream Retailers Association – an honor it has received for seven straight years. MaggieMoo’s innovative flavors and their wide variety of fresh mix-ins are an ideal match, allowing guests to customize their cakes, cones, smoothies, shakes or malts to perfectly fit their personalities.
MaggieMoo Expansion
A Fresh Opportunity in Franchising
MaggieMoo’s success comes not only from a superior product, but from solid leadership and innovative development and marketing initiatives that make the company unique in a highly competitive $27 Billion industry. Franchisees have access to leading field consultants, comprehensive training programs, national and local marketing support, turn-key community programs, real estate professionals to assist in identifying optimum locations and comprehensive Treatery design and construction assistance. By incorporating a focus on both family and fun into all aspects of the company, MaggieMoo’s has established itself as an excellent business opportunity for entrepreneurs looking to help shape the next great national brand.
“Our leadership team has the experience and creativity to make the MaggieMoo’s brand the very best in the ice cream business,” said Jameson. “We welcome others to join our growing family and help make our goal of 1,000 Treateries by 2010 a reality.”
Paul Stratmeyer, the company’s Director of Franchise Licensing for the Mid-West, will be conducting Treatery Tours at one of our existing locations in Omaha on May 18th. If you are interested in learning more about the franchising opportunities with MaggieMoo’s you are invited to attend. Please call 1-800-949-8114 ext 134 for more details and to register for this event.
About MaggieMoo:
Headquartered in Columbia, MD, MaggieMoo’s operates 170 Treateries in 41 states. Each location features a menu of freshly made premium ice creams, mix-ins, smoothies and custom ice cream cakes, and the company is the only national ice cream concept to win all four Blue Ribbon Awards from the National Ice Cream Retailers Association. For more information on MaggieMoo’s, visit our website at www.maggiemoos.com or call us at 800.949.8114.
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